Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Human connection is in high demand. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. This takes some time. What do you love about it? And then you reached out via Facebook. How do you write a client letter to your sphere of influence and past clients? How to write a client letter to your sphere of influence and past Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Thats the only way you will be able to contact your SOI members 100 times a year. And they are provided free through your Multiple Listing Service (MLS). If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. You may think that you are so busy that you will never have time to go to another networking event. All you need to do is say, Hey! Thank you for using me as your realtor. At that point, you use your Realtor sphere of influence scripts. So take a different approach. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. The 12 Best Real Estate Prospecting Letter Templates for 2023 Check out our tips for advertising on LinkedIn! Own it! It strikes up a conversation and they start chatting with you. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. These are people that know you, and just because of that, you have some influence on them. This field is for validation purposes and should be left unchanged. What Is a Sphere of Influence? Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. This is how you reconnect with your sphere of influence database. Howd you get into it? What's the reason you're reporting this blog entry? New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. are great for staying top-of-mind. Offer something of value. Acronyms and jargon can kill your message. (True Story)Order Your Here! Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Pro Tip for TikTok: This is a fun one. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Were going to give you everything you need to work your SOI like a pro. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Introduction Letter for a Real Estate Agent - EzineArticles But at the same time, thanking my clients for everything that THEY give to ME is easy for me. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Sample Real Estate Introduction Letter To Friends! It is such a surprise when someone takes the time to send a note that is personal. And time is something busy agents are short on. If you would like to submit a question just visit. Again, theres absolutely no need to sell here. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Love it Jennifer. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. But if you do it right? Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. How to Nurture Your SOI (+ Free Templates! Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. When they got the postcard, they called me. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. I can see on social media that you are doing quite a bit of traveling and having a great time. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. How to Write an Influence Letter [with Sample] - Request Letters When you do go to a networking event, you may think the goal is to collect as many cards as possible. As the leads and referrals start coming in, its important to keep track of each and every one. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Let them know that this is good news for them as well as for you. It wont be like that for long. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! : ). Take a few minutes to really get to know them. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Jennifer - I really needed to read this!! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Is there anything I can do for you?. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. This may also help you earn more business. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. But asking for it can feel pretty daunting. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! After all, theres only so much time in the day. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Here's a letter recently sent out by one of my faithful readers. This also warms up your SOI for your phone call. You may get another referral in the future, growing your sphere of influence. Script #1 - Recent Clients & Professional Connections, I hope all is well! But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. 6. (Were talking multiple millions in volume.). But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Your newsletter list is also a great place to find referrals. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. For brand new agents a simple Excel spreadsheet will do the job.. And conversations with the people we know can lead to all sorts of wonderful things. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Love it or hate it, email cannot be ignored. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Their new listing or recent sale? This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. You at least need to take the time and make real estate letters personal. You can use variations of this, but the most important thing you can do is to be authentic. emails to my SOI.. just can't do it. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Thx for sharing. It is also important for you to diversify your outlets. There are disadvantages to this traditional use of Listing E-Alerts. on ActiveRain. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Part of that, Im sure, is the isolation that many are experiencing. As a result, Realtors end up going for the remaining 20 percent. Wish I could use it but after 25 years it would look odd! Its a simple shame on me script. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 You made your calls and used your Realtor sphere of influence scripts. Finally, the art of copywriting is helpful too. (And, Ill give you the real estate email templates, too.). Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. And whenever possible, ALWAYS post an image. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. They better like it, or you're going to get blocked! Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Checking in with them to make sure theyre okay is a very normal thing. I just want to check in with you and see how youre doing.. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Most marketing agents do fails because they don't under. I think either way would be fine - whatever feels right to you. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Youll see every single time they just as appreciative as everybody else you reach out to. It's good to hear how to get it done right. Before I started using email marketing, my business was struggling. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Next, you can run those emails through a scrubbing service. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Instead, you should spend your time visiting with several people in a one-on-one manner. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . You dont have to be a suited-and-booted business exec to have a great network. Yours was the best ! Likely, you are already using Listing E-Alerts. and they're yours for free. Almost every CRM has a Listing E-Alert tool now. I stay in touch with my people, past present and to come, with a monthly . Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Go to your business page and click at the top where it says "Ad Center.". Or ask for feedback?? We can use the search update tool for four general areas. This is a great way for you to demonstrate that you are knowledgeable about the local area. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. It will cost anywhere from forty to fifty cents per postcard depending upon volume. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Listen P151 Marketing Mastermind 01 - Marketing vs . It would go like this. It's so great to get off on the right foot - this letter would do it. Another excellent post. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources I was having trouble generating leads and converting those leads into clients. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Let us help you. He even asks for permission to follow up (Cool if I follow back up in a week?). It has success written all over it. A good CRM must have an IDX feed to your local MLS. Its Brian Icenhower. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Therefore, you should try to attend networking events, even if they are virtual. These include: What this means is that the current real estate market is volatile at best. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. This is one of the easiest ways that you can dramatically expand your sphere of influence. Oops! . Constant Contact and Emma are two good examples. Are you sure you want to report this blog entry as spam? Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. They got 34 percent from repeat business. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. As a real estate professional, you have a lot of connections and vendors you know and trust. You will be shocked with the answers youll get. You can use variations of this, but the most important thing you can do is to be authentic. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. 3. Just never, ever assume. Well done ! If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Ill be happy to do the research and get back to you quickly. Holiday cards are a classic way to stay in touch throughout the year. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Are you sure you want to report this blog entry as spam? Check out our full post on prospecting on Facebook! A form letter! A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. If you really want to make a positive impression, then you may even want to publish in these journals. That is how you can really add someone to your sphere of influence. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! As a rookie real estate agent, sell your sphere of influence on how you Now the client is expecting Jasons call and will be much more likely to have a referral ready. ), And lets face it. 4. Good news! Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. March 04, 2012 08:13 AM. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Take Advantage of Direct Mail Marketing 6. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Whats the first advice given to new real estate agents? And in this case, that brand is you. (MAKE SURE your contact deets are in your profile!). Sound good? Gratitude is the best way to get more of what you want. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! And theres no good reason to leave that kind of money on the table. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right.